4th Year, Multimedia Industry Perspectives, Group Project
Business Ideas:
We came up with five different business models to start with – the ‘UL Dating App’, the ‘Going Out App’, ‘UL Student Job Seeker’ website, ‘What Room?’ app and the ‘Student Swap Shop’ website. Having listed the pros and cons individually it was quite clear to us that the ‘Going Out’ app had the most potential out of the five to make money.
‘Sláinte’ Going Out Application – Business Model Canvas (BMC):
My roles for this assignment consisted of doing up the Strengths, Weaknesses, Opportunities and Threats of each of the five ideas to choose the best product idea. Following this I created the final BMC for ‘Sláinte’ [pictured below] and created the group presentation.
The idea of the ‘Sláinte’ application is to allow users to travel to a location they have never been to before and see what the nightlife is like around. As an example, for two people organising a night out in Limerick, they can use the app to see if there are any student near by hosting a party you can join. When matched on the app and put in contact with the party thrower, the users can then check out what promotions the night clubs and pubs in town are offering for the party. The app users can then avail of what venue has the best promotions and can organise entry and free drinks for the party.
Collaboration Tools
The Collaborations tools used were Facebook Messenger and Google Docs. We used Messenger as a brainstorming tool where we could each post ideas together in one area and discuss how each product works. Once we settled on a product, I set up and created a Google Doc with the BMC and a Google Presentation to ‘share’ with Tara and Killian.
Elevator Pitch:
‘Sláinte’ is revolutionising the way Irish people meet new friends in new surroundings.
There are currently an estimated 110,000 students registered in Ireland with another 32,000 visiting every year. About 70% of these students own a smartphone or tablet. Sláinte is planning to offer these students a great deal. (http://www.educationinireland.com/en/publications/international-students-in-higher-education-in-ireland-2011-to-2012.pdf)
Meet new friends in a new environment.
That’s what Sláinte does. Sláinte is an app which allows students visiting a new area to meet other students from the vicinity prior to heading out. Companies can advertise their venues and users can avail of special promotions within the app.
So you might be asking . . what makes us different from every other travel app?
Sláinte not only promotes venues, but allows you to organise a night out with locals and also offers you and your new friends freebies in the form of drink vouchers or free entry.
Our company is about getting people out and about with new people in new locations and with an offer they can’t refuse.
KillianVigna 