Brief:
To redesign a product in the style of a respected designer or design firm.
(For me, I was to redesign an extension reel in the style of Marc Newsom)
Goals:
To understand the designers’ language as expressed through their body of work. To redesign the designers’ palette of form detail, colour, materials etc. To demonstrate accuracy, proportion and attention to detail.
Deliverable:
- Style board of the designer (5%) – will be judged by the capturing of images to describe the style of the designer.
- Sketchbook of design development (25%) – will be judged by the number and quality of ideas developed.
- Illustrator Orthographic layout of product reflecting sketchbook ideation details (25%) – will be judged by the level of detail shown (based on the designers work).
- Photoshop Rendering in greyscale visual sculpting of form – no colour (35%) – judged on the sculptural effect demonstrated (does it look like the designers work)
- Colour treatment (10%) – can include texture, decals/ logo etc (believability of the final product).